Doing business Overseas?

You will need to take account of language and cultural issues in your chosen market.
Find out how we can help you.

Working with UKTI South West, we are committed to helping businesses in the South West effectively trade with international markets.

It can often be the case that businesses struggle to effectively communicate in written, verbal and electronic format with their overseas customers and agents/distributors.

A country's cultural practices, which can be very different from those in the UK, also play a huge part in overseas business communication, and a little preparation and knowledge can go a long way.

Remember:

• Taking the time to understand your overseas market is always a worthwhile investment
• Whilst a country may appear to be accessible and familiar, there may be nuances that you are not aware of which could influence how you and your products/services are received
• Whilst your products/services remain the same, each country may need a different approach

For all your language and cultural questions, please contact:

Susan Roe
Language and Culture Advisor
SER Language and Culture Solutions

Tel: 0779 621 2570

Email: info@serlanguageandculture.com

Language and cultural issues

• Do you employ multicultural staff?
• Are you looking to expand into new and existing international markets?
• Are you experiencing communication problems with your target markets?
• Do you host international visitors in the Tourism sector?

Contact us to find out more about how we can help you!